Performance Marketing Executive

At Feedmark, we’re passionate about improving the health and well-being of horses through science-led nutrition. We’re a growing, forward-thinking equine brand where marketing plays a key role in driving both education and commercial success. We’re a close-knit, collaborative team where ideas are welcomed, performance is valued, and development is encouraged. As we continue to grow, we’re looking for a commercially minded Performance Marketing Executive to take ownership of our paid media activity and help drive measurable results across key digital channels. The Role: This is a hands-on, data-driven role focused primarily on paid media performance. You’ll be responsible for planning, executing, and optimising campaigns across Google Ads and Meta Ads, and Amazon Ads, with opportunities to expand into other channels (TikTok, Reddit). You’ll work closely with the wider marketing team to align campaigns with business goals, continuously improve performance, and unlock growth opportunities through testing and optimisation. Key Responsibilities: Paid Media & Performance (Primary Focus) Plan, build, and manage PPC campaigns across Google Ads (Search, Shopping, Performance Max) Manage and optimise paid social campaigns across Meta (Facebook & Instagram) Monitor performance and continuously optimise campaigns to improve ROAS, CPA, and conversion rates Conduct structured testing across ad creatives, audiences, bidding strategies, and landing pages Amazon Advertising (Preferred Experience) Support or manage Amazon Ads campaigns (Sponsored Products, Sponsored Brands) Work to improve campaign efficiency and support overall marketplace growth SEO & Website Support (Beneficial) Support SEO initiatives, with a focus on analysing performance, keyword research and on-page optimisation Assist with website performance improvements and landing page optimisation Data, Reporting & Insights Track, analyse, and report on campaign performance using GA4 and ad platform data Provide clear insights and recommendations to improve results Monitor budgets and ensure efficient allocation of spend Collaboration & Growth Work closely with the wider marketing team (content and design) to develop high-performing creatives Contribute ideas for campaign improvements and new growth opportunities Stay up to date with digital marketing trends, tools, and platform updates What We’re Looking For: Essential: Hands-on experience managing Google Ads and Meta Ads campaigns Strong understanding of PPC performance metrics (ROAS, CPA, CTR, CVR) Analytical mindset with experience using GA4 (or similar tools) Ability to manage budgets and optimise campaigns based on data Proactive, organised, and comfortable working in a fast-paced environment A desire to keep learning, improving and pushing performance forward Desirable: Experience with Amazon Ads Experience with other ad platforms (TikTok, Reddit) Understanding of SEO principles and website optimisation eCommerce experience Interest in or passion for horses/equine industry Why Join Feedmark? Be part of a growing brand where your work has real impact Take ownership of key performance channels and see measurable results Work in a supportive, collaborative team environment Opportunities to develop your skills and progress your career Competitive salary based on experience How to Apply Please send your CV along with a short covering note: The platforms you’ve managed (Google, Meta, Amazon) Typical monthly budgets you’ve worked with One or two measurable results you’ve achieved If you’re a data-driven marketer who enjoys optimising performance and driving growth, we’d love to hear from you. Location: On-site (Feedmark HQ, Norfolk) Job Type: Full-time, Permanent (part-time considered for the right candidate) Salary: £30,000 – £38,000 (depending on experience)