Director of Content

About us: Racecourse Media Group is the umbrella organisation for 35 racecourses which hold an interest in Racing TV, GBI Racing and Racecourse Data Company. In addition, content from 37 racecourses is distributed by Sports Information Services (SIS) to Licensed Betting Offices (LBOs) in the UK and Ireland. Role Overview As Racing TV shifts to a unified, audience led and digital-first content strategy. The business must move from a traditional broadcast and marketing-led model to a fully integrated, multi-platform content operation. This requires a single editorial leadership role focused on content strategy, audience growth, and digital engagement. The Director of Content will be responsible for the strategic leadership, editorial direction, data and insights proposition and operational delivery of all content produced across Racing TV and Racecourse Media Group’s digital platforms. The role oversees the creation, commissioning, and distribution of broadcast, digital, editorial, and marketing content to maximise audience engagement, subscription growth, brand value, and commercial revenue. Key Accountabilities: Content Strategy & Vision - Develop and lead the long-term content strategy for Racing TV and RMG digital platforms, ensuring alignment with commercial, audience, and brand objectives. Editorial Leadership - Provide senior editorial oversight for all content produced across Racing TV and RMG platforms. Broadcast & Digital Content Production – Oversee the production and delivery of content across television broadcast and digital platforms. Digital Growth & Audience Development - Lead initiatives to grow Racing TV’s digital audience and engagement levels. Marketing & Campaign Integration - Ensure content supports brand, marketing, and subscriber acquisition campaigns. Data & Insights, Analytics & Performance Strategy - Use performance data to optimise content strategy and improve audience outcomes. Provide strategic leadership for RMG’s data and insights proposition, ensuring data is treated as a core commercial, operational and audience asset across the organisation. Stakeholder Management - Maintain strong relationships across the racing ecosystem. Leadership & Team Management - Lead, inspire, and develop a high-performing content team. The Person Significant senior experience in broadcast, digital media, or sports media. Proven track record of leading editorial and content teams. Experience delivering multi-platform content strategies (TV, digital, social). Strong understanding of audience development and digital growth. Experience managing major live event coverage. Experience working with commercial teams on sponsored or branded content. Passion for sport, storytelling, and media innovation. Collaborative leadership style. Highly organised with strong project management skills. Ability to thrive in a fast-paced live broadcast environment. Strategic thinker with creative instinct. Knowledge of horse racing and/or experience with sports broadcasting or subscription television desirable. Six figure package