Equestrian Sales Agent (Netherlands & Germany)

Soho Equestrian is expanding into mainland Europe, and we’re looking for an exceptional equestrian sales agent to represent the brand across the Netherlands and Germany. We make elevated, British-designed equestrian apparel that blends performance with heritage style. Our pieces are worn by riders who care as much about feel and function as they do about timeless turnout. With strong momentum in the UK and a growing international following, we’re now building our EU wholesale presence with the right person on the ground. If you’re well-connected in the European riding world, love the sport, and know how to open doors with the right stockists — we’d love to hear from you. The Role You’ll be responsible for developing wholesale accounts and growing brand presence across: Netherlands Germany This is a field-based, independent agent role suited to someone already working within the equestrian retail space, or ready to step into a flexible sales position with a premium brand. Key Responsibilities Identify, approach, and secure new wholesale stockists in NL & DE Build strong long-term relationships with retailers and equestrian hubs Present collections in a way that matches our premium, heritage positioning Attend relevant trade shows, events, and regional competitions where useful Gather feedback from the market to shape strategy and product demand Act as the local face of Soho Equestrian — with professionalism and pride Who We’re Looking For You’re genuinely part of the equestrian world (rider, competitor, coach, retailer, or long-time industry professional) Existing network of retailers/stockists in the Netherlands and/or Germany Proven sales experience, ideally within equestrian/luxury/sports retail Confident pitching a premium product and handling objections smoothly Self-motivated, organised, and comfortable working independently Strong communication skills in Dutch and/or German, plus good English You understand what riders want — and how shops make buying decisions What We Offer Competitive commission structure Full product training and ongoing support A brand with strong UK foundations and growing EU demand High-quality British-designed product you can be proud to represent Long-term opportunity as we scale across Europe Interested? Send CV and a short introduction plus: Your equestrian and sales background. Your current territory and retail relationships Relevant brands you’ve represented And why Soho Equestrian fits your network